At Financitive, we envisaged something that could improve lives and harness the power of financial tools and services to achieve a positive impact in the global movement to meet Sustainable Development Goals. The fact that none of us, even as young finance enthusiasts, had encountered this or any of its counterparts was something we couldn't ignore. Social finance was the future of global finance, yet our students—our future leaders, activists, economists, and more—weren't exposed to the field to the extent of other areas. It wasn't even close. We realized we had to address this issue, and thus Financitive was born.